The motivation behind this blog comes from the eye catching full page car advertisement that appeared in the daily Toronto Newspaper every single day during this past week.
What are the big shots behind these ad schemes thinking of, if at all? Presumably, they believe with incentives such as gas cards or cheap gas they can encourage consumers to buy more of their fuel inefficient, gas-guzzler cars.
These offers reek with greed. These short sighted auto industry movers cannot think of better ways to keep their pockets full of money.
I am sure they can for example spend portion of their money on improving the fuel consumption of their existing models but I suppose that is going to delay time to market and impact their share of market value!
While we all are anticipating worse news from the oil market, we are being encouraged to waste more of it and be content that someone else is going to pay for it.
Well, the good thing is for every yin there is a yang. If we have full page ads to lure us into buying cars, we have other tools to research about them at the same time.
Take this site for example. If you are looking to buy a new car this is a place to get you started. Here you can find gas mileage (MPG), greenhouse gas emissions, air pollution ratings, and safety information for new and used cars and trucks.
After visiting this page nothing, not even cheap gas for 3 years, can change my mind in what make/model I want to buy. (This is just a rhetoric. I have been using public transit and my bike for the past 3+ years now!)